a 6% increase from the prior season, according to SponsorUnited. A key part of the NBA's revenue rise is the proliferation of sponsor patches on team jerseys, said Bob Lynch, founder and CEO of ...

That inevitable moment, one they all know will come someday, is something every athlete hopes to delay for as long as possible. And when you add championships, accolades, and the d ...

LeBron James' Los Angeles mega mansion is still being built, but it may not have been possible without an accidental assist ...

Desmond Bane's trade to the Orlando Magic from the Memphis Grizzlies has stirred excitement. The Magic acquired Bane for ...

Shai Gilgeous-Alexander continues historic playoff run; beats Michael Jordan and LeBron James following Game 5 NBA Finals win ...

Los Angeles Lakers superstar LeBron James has put together a career that places him on the 'GOAT' list to many. At the very ...

"You sit here and tell me Allen Iverson and Charles Barkley and Steve Nash wasn't unbelievable. Like, `Oh, they can't be ...

NBA jerseys are a much-coveted sports item, and here is a ranking of the 10 players whose shirts sold the most of all-time.

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.

Tracy McGrady believes that if Grant Hill would've stayed healthy, the Magic would've won a title, and we'd view his legacy ...

The Brooklyn Nets have 52 jersey numbers worn by over 600 different players ... LeBron James reportedly likely to opt into $52.6 million player option with the Lakers LeBron James will likely return ...

Florida native Justin Lebron is excited to face his former teammate in a friendly rivlary Daniel Cuvet when the Tide meets Miami this weekend.