From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.

Lancôme's iconic Juicy Tube Lip Gloss turns 25 this year! To celebrate, the brand tapped Chad Michael Murray, Paris Hilton, Ed Westwick and more for a star-studded Y2K campaign.

When it comes to generative AI training and the replacement of human with synthetic performers, SAG-AFTRA's tentative ...