Lacoste isn't stopping at merging fashion with sport. The iconic French brand is taking things one step further with the L003 Neo Tech sneaker, which stands as the ultimate ambassador of Lacoste ...

Opinions expressed by Forbes Contributors are their own. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. When Lacoste debuted an on-court tennis shoe in 2021, Daniil Medvedev ...

The Russian recently signed a deal with Lacoste to be the clothing brand's on-court sneaker ambassador. He was spotted at the Australian Open with the new AGLT21 tennis shoes, the very pair that ...