Indeed, Korean serums are renowned for their performance, with hardworking ingredients that go viral here once American ...

MAC makeup pro Fatima Thomas breaks down the meaning of imperfect makeup and why it's this season's hottest trend.

Seoul has emerged as a global beauty mecca, and with K-culture booming internationally, tourists are now flocking to the ...

We tracked down the best Korean face masks for fresh, dewy skin after consulting K-beauty experts, searching the internet, ...

Many fans aspire to replicate the glamorous looks of their favorite TV stars, and for K-beauty enthusiasts, Seoul has become ...

In case you didn't know, Watsons held a 'Be Seoul Beautiful' contest held in conjunction with Watsons K-Beauty Festa 2024 in collaboration with Korea Tourism Organisation Malaysia. And 20 lucky ...

For this piece, beauty writer Carol Lee spoke to a Korean beauty expert about the best Korean essences. She also combed ...

If you're in the market for products that give you glowing skin without breaking bank, I have a list full of ~Seoul~utions ...

When it comes to global online shopping platforms, 알리 익스프레스 (AliExpress) stands out as one of the most versatile and ...

South Korea is recognised worldwide as a leader in beauty and wellness, setting the standards with innovative skincare and ...