The challenger brand to Amazon’s hegemony has big plans to build further, starting with a new e-book initiative. Andy Hunter decided something needed to be done about the endless rise of Amazon in 2018—the year that the e-commerce giant surpassed 50% of book sales in the U.

Bookshop.org launched in early 2020 and quickly became a lifeline for local bookstores that found themselves suddenly in need of a way to sell books online. The Bookshop model is a simple one: when you use the website,

Bookshop just launched a new iPhone and iPad app that enables getting ebooks that support your local bookstore.

Bookshop.org's mission has always been supporting local bookstores. Every purchase directly supports the local bookstore of your choice (even if you're across th