U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in a deal valued at approximately $3.1 billion ...

Ferrero has added more products to its basket with an eye-catching move for US cereal business WK Kellogg. Ferrero has once again used M&A to expand into another part of the store – but will it pay ...

The long-term decline in the cereal market poses structural challenges, and upcoming restructuring and capital expenditures will strain cash flow, noted the analyst.

BATTLE CREEK, MICH. — WK Kellogg Co. is making health and wellness a linchpin of efforts to rekindle sales of ready-to-eat cereal, based on its fledgling SPOONS platform.

However, the analyst remains cautious about the company's projections for EBITDA margin gains, especially given weak sales trends. The long-term decline in the cereal market poses structural ...