Ad click rates on Google rose 3% YoY for the third straight quarter, but the cost -per-click growth rate continued to decline after peaking in early 2024.

Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.

Google Ads' new "Used since" column for assets gives advertisers historical context by revealing exactly when creative ...

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...

Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.