Google Analytics 4 events let you zoom in on the actions that move the needle for your business. Here’s how. The post How to use GA4 events to track and measure your KPIs appeared first on MarTech.

Despite its widespread use, Google Analytics can trigger anxiety in many marketers. Once you log in, it's not hard to feel overwhelmed by—or unsure about how to best use—this powerful program. But ...

Google Analytics is a free web analytics tool that generates detailed statistics on a website. All content released from CORE to www.army.mil is automatically connected to Google Analytics ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...

Google's new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions.