MMM isn't a replacement for all attribution, but it is a powerful strategic layer that can restore clarity to marketing ...

You want to have a clear understanding of what’s influencing your crop yield data. Sorting through your data with the help of ...

The world of cells is surprisingly noisy. Each cell carries unique genetic information, but when we try to measure cellular ...

Artificial intelligence (AI) has revolutionized many fields in recent years, including the banking sector. There have been ...

Behavioral variability is quietly sabotaging clinical trials—but it doesn't have to. Here's how predictive behavioral modeling can improve trial design, reduce dropout, and deliver more inclusive, ...

Labubu shows us what’s possible when brands stop thinking in demos and start thinking in desired paths. Lookalike modeling ...

"NCIS" and its spinoffs have an older audience, but the flagship series has brought in nearly $200 million in streaming revenue for Netflix alone.

A structured approach to testing ideas and hypotheses is a powerful tool for driving growth, improving client satisfaction, and solidifying their position as trusted advisors.

Discover how Comparable Company Analysis (CCA) helps investors assess the value of businesses using industry metrics, ...