Behind Nascar’s evolving strategy—what brands need to know
STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...
GoDaddy returns to Super Bowl after eight years in ad for AI tool
The last time GoDaddy had a Super Bowl ad spot was eight years ago. The decision to return to the powerful sports platform — which attracted a record 127.7 million viewers when it aired on Feb. 9, ...
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A Final, Triumphant, In-Depth, Bittersweet, Political, Long-Winded Ranking of Super Bowl LIX Ads
For the last three years, I’ve attempted to capture your hearts and minds with my riveting commentary on Super Bowl ads. As I ...
A Super Bowl Ad Finally Recognized Dads as Parents — But as a Mom, I Have Mixed Feelings
By casting a man in this ad, it suggests that in order to legitimize the work of parenting, we need to see a man perform it.
Super Bowl AI ads—how OpenAI, Google and Meta commercials performed
Intelligent products were on full display during the game, but they all took different approaches in marketing.
The Most and Least Popular Super Bowl LVIII Celebrity Ads
With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.
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AI Takes the Spotlight During Super Bowl 59-and People Aren't Mad About It
Amidst the cheers of the Eagles' victory and Kendrick Lamar's electrifying Grammy-winning diss track during halftime, a ...
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These are the 2025 Super Bowl ads that connected — and the ones that flopped
History will remember last night’s Eagles triumph in the Super Bowl as one of the more lopsided wins in the history of the ...
Guardians in ‘go mode’ as Super Bowl marks the end to MLB offseason (Podcast)
On Monday’s podcast, Paul Hoynes and Joe Noga get fans ready for the week ahead in Goodyear and talk about the prospects they are most excited to see take the field in Cactus League action. Listen and ...
Super Bowl commercials with Wisconsin ties, including this year
From Master Lock's iconic ad to a litany of Miller spots, Wisconsin has often had a place in the Super Bowl commercials. This ...
AI took over the Super Bowl — one ad stood out from the rest
OpenAI's ChatGPT received its first Super Bowl commercial on Sunday. Called "The Intelligence Age," the minute-long ad went ...
10 Memorable Super Bowl Ads
Rating what Super Bowl ads have been memorable is a bit like the Oscars. Services like Ad Meter gauge what is popular at the time, but as history has shown, like the Oscars, what becomes timeless ...