Global fashion brand Hugo is collaborating with Web3.0 company, Imaginary Ones, on a holistic 360-degree metaverse experience. This partnership will propel the brand forward in its exploration of the ...

During this year’s Singapore Grand Prix, Visa Cash App RB and fashion brand HUGO revealed Formula One‘s first fashion-inspired livery in over 30 years.The custom denim design, which pays ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...

Hugo Boss is enhancing its commitment to sustainability this spring in a new campaign for its Hugo brand. The campaign, which ...

Hugo Boss shares fell sharply on Tuesday after ... including the U.K. and China throughout the remainder of 2024. The fashion company, headquartered in Metzingen, Germany, said late Monday ...

Hugo Boss is bringing high fashion to high-performance racing. The German label’s Hugo brand has reimagined the race car of the Visa Cash App RB (VCARB) Formula 1 team. The VCARB 01 has been ...

The German fashion house has set up a Planet Hugo world carrying interactive experiences such as Hugo Fashion Match, which lets players style denim looks and share them with their peers.