Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Between bingeing, weekly, or batches, is there a right way that streaming services try and get you to keep watching?

Warner Bros. Discovery stunned the crowd at the Theater at Madison Square Garden with the announcement that its streaming ...

This year's top Emmy TV trends include Ron Howard, post-apocalypse cities, severed arms, Ibérico ham and more.

The industry is filled with executives who want to fix things that aren’t broken.

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

This weekend, watch one of these three movies on HBO Max: a South Park documentary, a wild neo-noir, and a mystery romance.

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

Jenna Ortega and Barry Keoghan star in The Weeknd's new movie. Here is how, when and where you can watch "Hurry Up Tomorrow." ...

Crunchyroll surpasses Starz in subscribers, showing value in niche content and dedicated offerings. Peacock offers a $25 ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...