Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Charter Communications has offered to acquire Cox Communications, a $34.5 billion merger that would combine two of the top ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

The "Max" brand was supposed to convey "something for everyone." Turns out, the HBO brand name lent the service more prestige ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.