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HBO streaming service changing back from Max to HBO Max

The rebrand that went full circle: HBO Max to New HBO Max

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

Newsweek on MSN · 1d

When Did HBO Change to HBO Max? What We Know as Service Renamed Again

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties. The HBO Go service was discontinued in the U.S. later that year, providing a unified streaming destination for U.S. subscribers.

UPI News on MSN · 21h

Watch: HBO streaming service changing back from Max to HBO Max

HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer. HBO Max is what the platform was known as when it launched in 2020, but the HBO portion of the name was dropped in 2023 as its parent company sought to give it its own identity.

DealNews on MSN10d

The Best HBO MAX Deals This May: Save Up To 50%

Max, the streaming service you might fondly remember as HBO Max, stands tall as a giant in the streaming world. It's the ...

HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

1don MSN

Warner Bros Discovery revives HBO Max branding for global push

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...

18h

HBO Max returns as Warner Bros Discovery drops the Max experiment and refocuses on quality

Warner Bros Discovery has officially admitted what many in the industry suspected from the start: HBO still matters. Just two years after the company dropped the iconic name from its streaming service ...

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