In any field, in any industry, the name we choose for our company and professional persona can live on long after we’re gone, be it Terry Gene Bollea (look it up) or Cellino & Barnes. It’s no surprise ...

For a diverse and growing field of 2020 Democratic contenders looking for a winning branding strategy, a lot is riding on the humble campaign logo. Whether through color, typeface, slogan or symbol, ...

A logo is just the small graphic that accompanies company branding. It’s simple. Doesn’t require much. All it needs to do is identify the company it represents and be easy to stick on advertising, ...