Search Engine Land » SEO » Instagram and TikTok outrank Google for Gen Z shoppers: Survey Share Gen Z consumers use Instagram and TikTok more often to discover products than Google. That’s ...

The app has quite literally become Gen Z’s newest search engine, meaning they’re no longer going to Google to search for information, and instead, searching Tik Tok for answers to their inquiries.

Nearly 40% of Gen Z prefers using TikTok and Instagram for search over Google, according to Google's internal data. Google is changing features in Search and Maps to try to attract a younger audience.

The TikTok threat to Google’s business isn’t just limited to YouTube, as it turns out. Core Google services, including Search and Maps, are also being impacted by a growing preference for ...

For many, Google has long been considered the go-to for all things search. But about 40% of Gen Zers prefer to discover information — such as how to plan a vacation, decide what skincare ...