In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

The 2025 LIV Golf season officially gets underway February 6, with live coverage on FOX Sports. Here's everything to know to gear up for an exciting season of action. HOW TO WATCH Throughout the ...

Three days later he missed the cut by five shots. Golf's cruelty lies in this truth: Success is an illusion, one that taunts players at every level of the game. Even the world's elite ...

It’s Year 4 for LIV Golf and the league is back with 54 players playing 14 events around the world. Up first, the season-opener at Riyadh Golf Club in Saudi Arabia where the 54-hole event is ...

which are named after the town of Warmenau on the outskirts of Wolfsburg, Germany, where the vehicle was developed; they reduce wheel weight by 20 percent. The new Golf R trim features the same ...

Buying the best golf watch can be like having a virtual caddy on your wrist. Not only do they come with regular smartwatch features like GPS and activity tracking, the best golf watches also ...

Like plenty of other golf labels, Students offers a solid mix of logo-adorned polos and caps, but the coolest clothing the brand sells are the wild-style tees that would never make it past the ...

The American Express concert series remains a major part of the week for the PGA Tour event, with thousands of fans attending not only the golf tournament ... act Little Big Town will perform ...

Two of the biggest names in golf have come together to bring fans of the sport a new experience. Tiger Woods and Rory McIlroy are the masterminds behind the interactive, technology-infused golf ...

LIV Golf was in a position of power one year ago as it prepared for another season. Fresh off the signing of the PGA Tour's Jon Rahm and fellow European star Tyrrell Hatton, the league backed by ...

Following a 2-under 70 in the opening round of the 2025 Dubai Desert Classic, Rory McIlroy addressed the announcement that Scott O'Neil had been appointed LIV Golf CEO. Having previously butted ...