This article originally appeared on Cincinnati Enquirer: Did Gold Star really put up a companion Hell is Real billboard? Chain pokes fun at sign ...

The signs are attention-grabbers, so one Cincinnati-based restaurant chain saw its opportunity to add fire to the Hell is Real billboard spectacle ... sort of. Gold Star took a spicy route to ...

The signs are attention-grabbers, so one Cincinnati-based restaurant chain saw its opportunity ... 71 between Cincinnati and Columbus. Gold Star took a spicy route to promote its new chicken ...