Hello Kitty and her famous friends are getting ready to go back to school, and so can fans thanks to a new stationery 'campus ...

The phenomenon started with Hello Kitty pencil cases and coin purses ... believes in the soothing powers of Sanrio’s superstar. A giant Hello Kitty statue dressed as a doctor greets Hau Sheng ...

Customers lined up in droves in the Washington Square parking lot to choose from special apparel, collectibles, as well as sweet treats including a giant Hello Kitty cookie. The Hello Kitty Cafe ...

From looking at the old school Sanrio gift bags to retro Hello Kitty pencil boxes, you can't help but feel a little nostalgic. LAist visited the convention running through to Sunday and checked ...