For Geno Vento, namesake of Philadelphia's iconic cheesesteak shop and the son of its owner, it's never been about a sign. And so, a few weeks ago, Geno, who took over his father's steak shop at ...

PHILADELPHIA On Thursday, there was a brisk flow of customers at Geno’s Steaks in South Philadelphia. It was business as usual, but without a piece of signage that once adorned the window and ...

The sign used to sit in the window at Geno's steaks, reading: This is America. When ordering, speak English. Owner Joey Vento put it up back in 2006. Three years later, the Philadelphia Commission ...