The returning Twinkles cereal features sweetened corn ... magic elephant character — aptly named Twinkles. A General Mills ...

Right now, this cereal duo is available in a large ... they hit another jackpot with the creation of the now-famous character, the Cheerios Kid. General Mills continued to grow through the years ...

This hot cereal is a cardiologist favorite. It contains fiber, vitamins and minerals, and studies associate it with lowering ...

The gaming app will contain characters from General Mills? monster cereals just in time for the Halloween season, showcasing an effort to build brand awareness and create a mobile experience for ...

In the Kelce household, game day starts with a bowl of a favorite General Mills cereal — even if Jason's the only one replicating the Lucky Charms bite-by-bite play from the last game to help ...

When reporting quarterly results, General Mills spotlighted campaigns for Chex cereal (holiday party mix tin with Peanuts characters), Kelce Mix cereal (with the National Football League’s Kelce ...

Cereal has been slowly losing favor on US breakfast tables, but General Mills will remain a share leader in the $11 billion market, which continues to be an important category for retailers.