Despite its lack of caffeine, Fresca is owned by the Coca-Cola Company, a brand supplying beverages ripe with caffeination. It was first tested among small groups back in 1964 and then more widely ...

Full disclosure (or confession): For some reason I just love Fresca in its original, vaguely citrus flavor. I'm not so sure about Peach Citrus or Blackberry Citrus, but no matter, I have no plans ...

The Coca-Cola Co. said it has a potential "goldmine" with its revamp of Fresca. The Coca-Cola Co. By Eric Mandel – Managing Editor, Atlanta Business Chronicle. Apr 16, 2018 ...

The brand refresh features new packaging for Fresca’s three flavors, original citrus, black cherry citrus and peach citrus. “We realized we’re sitting on a potential goldmine,” Mr. Hughes ...

Carson Daly couldn't find Fresca before the 4th of July weekend. The today show investigate if there truly is a shortage of the citrus-based soda.

Fresca Mixed will come in two flavors — vodka spritz and tequila paloma — both of which use the citrus-flavored soda as a base. The 100 calorie, 5% alcohol-by-volume drinks will go on sale in ...