With this broad marketing strategy, "Evening in Paris" became known as "The Most Famous Fragrance in the World." It was the sort of fragrance that young girls bought as their first "adult" perfume ...

As you faites du lèche-vitrine (literally translated to "window lick," what the French call "window shopping") along the Rue du Faubourg Saint-Honoré, you can now also explore a major new museum ...