Marketing and publishing experts share tips on how to 'fatten up' your content marketing tools with ebooks, as well as offer best practices and advice on how to get the most ROI from your efforts.

The payback of a well-designed, well-packaged, and strategically distributed eBook can be huge for your brand. Make sure you have the tools to maximize its potential to help convert visitors into ...

In a move that infuriated many its marketing associates earlier this year, Amazon removed the Kindle from its marketing affiliate program. That means that affiliates who are driving eBook traffic to ...

Marketers and advertisers today are busier than ever before. From managing large scale projects to handling simple daily operations, there’s a lot to handle. Enter “inbound marketing”. The use of ...

Different content formats are most effective for different phases of the conversion funnel, and best-in-class marketers know how to offer the best content marketing experiences to the right audience ...

What problem does your software solve? Who has the problem, and where do they look for solutions? You need to know your audience to put your SaaS brand in front of them in the right place and at the ...

If you want to build a sustainable, successful business, you have to put the right amount of time and money into implementing marketing strategies that can help you get the word out about your ...

If you are happy with the customers you have, consider this: in the competitive restaurant industry, standing still is the fastest way to find yourself going backwards. To keep up with the competition ...