Today, at its second annual upfront to advertisers, the streaming leader announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI. Subscribers can expect ...

Netflix is introducing a new ad format that uses generative AI to create an improved and more relevant experience. This new AI-powered modular ad framework merges ads with the worlds of Netflix ...

Search Engine Land » PPC » Google Ads bug stalls spending for New Customer Acquisition Chat with SearchBot Please note that your conversations will be recorded. A confirmed bug in Google Ads ...

My Ad Center lets you see the companies behind advertising in Google Search. Google is now adding a separate “funded by” section, to more clearly communicate where ad dollars come from.

Shoppers say they dislike ads. Yet new research from retail media tech provider Pentaleap finds that retailers like Amazon, Walmart and Home Depot already serve sponsored products on virtually ...

Netflix will introduce a new type of ad in 2026 that leverages generative AI. Announced during its latest Upfront presentation, these new ads will be “midroll,” meaning they’ll run during content ...

That business model has pushed Roku to experiment with new ways of showing ads that test users’ tolerance. The company claims that it doesn't want ads on its platform to be considered intrusive ...

Netflix will introduce generative AI ads starting in 2026. These ads will feature interactive mid-roll and pause elements. Netflix claims AI will enhance ad relevance by targeting viewers effectively.

Search Engine Land » PPC » Google Ads Audience Builder: What the heck is that? Chat with SearchBot Please note that your conversations will be recorded. If you’ve played around with audience ...

Previously, she was a writer and editor at MUO. If you’re on Netflix’s ad-supported plan, that means you might see an ad that blends in with the show you’re watching, whether it’s ...

Ads are going to get even… worse and weirder. At least that’s what it sounds like to us. It’s bad enough that basically every streaming platform has abandoned the vision of the user ...