The way we ‘Google’ is changing. Disorienting as it may be, our favourite search engine is becoming an ‘answer engine’. But ...

A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources ...

Experts say it has to prioritise what users want from its search engine, rather than becoming a content platform. Read more ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

The LLM group showed "weaker memory traces, reduced self-monitoring and fragmented authorship," the study authors wrote. That ...

Whoogle is a self-hosted web app that allows you to get search results, but without the usual ads, third-party JavaScript, ...

The DOJ’s ongoing crusade against Google has reached previously unthinkable levels of unseriousness. As the trial against the ...

Today’s AI search agents, think ChatGPT, Perplexity and Google’s Search Generative Experience (SGE), go beyond serving links.

While copyright issues play out in the courts, websites are trying to stop AI developers from scraping their content.

Algorithm updates target specific content patterns that seem legitimate, but trigger automatic penalties that destroy ...

First, it’s worth understanding what each tool is really for. “No, ChatGPT won’t fully replace Google because they solve ...