While Shedeur and Shilo Sanders dominate headlines for their on-field plays and NFL dreams, the glue holding the entire Sanders family brand together has long operated behind the s ...

Cleveland announced Monday afternoon, May 19, it had signed fifth-round draft pick Shedeur Sanders to his rookie contract.

As seen in his caption, Sanders is confident in his skills, saying that in six months, he will be "Prime Blackenroe," a play ...

Coach Prime extends an offer to Oklahoma commit and four-star standout Daniel Odom as Colorado ramps up 2026 recruiting ...

From an NFL Hall of Fame career to broadcasting, to reality TV, to his current role as coach of the University of Buffalo, ...

Tampa Bay Buccaneers rookie safety Shilo Sanders wants to deliver his “it” factor this year despite not getting draft.Sanders ...

When coach Deion Sanders joined the Colorado Buffaloes, almost no one else saw his vision. The Buffs had been treading water to remain a Power Four program, and ...

Colorado head coach Deion Sanders shocks fans by crowning his eldest son, Deion Jr., as the family’s MVP—here’s why it ...

Colorado Buffaloes coach Deion Sanders has built an undeniable brand, and 'Coach Prime' recently announced a new 'Black White' Nike Diamond Turf '93 cleat that ...

Four-star wide receiver Daniel Odom, a class of 2026 recruit who has been committed to the Oklahoma Sooners since January, ...

As Barkley Truax of On 3 explained, Sanders started releasing cleats and sneakers under the "Diamond Turf" line in 1993 with ...

As Sanders takes over the true spotlight, he shared some exciting news with fans online. On Sunday, Sanders took the time to ...