When De Beers found itself with a glut of gems and no buyers, it used glamour and royalty to create a market where none ...

It's been 76 years since De Beers first launched its "Diamonds Are Forever" campaign, and they may still prove to be right. Mike Rivkin and his wife, Linda, are long-time residents of Rancho Mirage.

Botswana has long relied on diamonds to fuel its economy, but the industry is faltering. Now, voters have rejected the ruling ...

As De Beers doubles down on natural diamonds over lab-grown ones, it’s releasing an ad campaign—in partnership with retail group Signet Jewelers of Akron—that says a natural stone, much like finding ...

Worth the Wait is the first major activation of the recently announced collaboration between Signet and De Beers to re-introduce the unique attributes of natural diamonds to a new generation of U ...

Desperate times call for desperate measures, an old saying which explains why the world’s diamond miners have started ...

De Beers Group and Signet Jewelers, advancing their joint strategy revealed earlier this year to boost the demand for natural diamonds, on Tuesday launched a marketing campaign targeting diverse ...

Chinese media and influencers engaged in in-depth discussions with De Beers executives, experiencing the brilliant world of natural diamonds. HONG KONG SAR - Media OutReach Newswire – 4 November 2024 ...

Diamond miner De Beers Group and diamond jewellery retailer Signet Jewelers, have launched ‘Worth the Wait’, a new natural ...

GABORONE, Nov 1 (Reuters) - Botswana's new president, Duma Boko, said on Friday he wanted to conclude talks for a new sales pact with global diamonds giant De Beers as soon as possible.

From left to right - De Beers Group representatives, Chow Tai Fook Group representatives and influencers; Natural diamond workshop on 6th floor of De Beers Group's headquarters office in London; De ...