When De Beers found itself with a glut of gems and no buyers, it used glamour and royalty to create a market where none ...

The company has launched a marketing campaign at ‘zillennials’, but it may have misunderstood what this microgeneration ...

First, millennials are seemingly less enthralled with buying diamonds as tokens of forever love. They would rather spend ...

Botswana has long relied on diamonds to fuel its economy, but the industry is faltering. Now, voters have rejected the ruling ...

(IDEX Online) - The natural diamond industry needs coordinated and consistent marketing campaigns to counter declining demand ...

YouTube Screenshots Botswana’s new president plans to finalize a deal with mining giant De Beers that would guarantee the ...

Worth the Wait is the first major activation of the recently announced collaboration between Signet and De Beers to re-introduce the unique attributes of natural diamonds to a new generation of U ...

The commitment of South Africa’s oldest mining company, De Beers, to leading the local diamond industry towards greater ...

Chinese media and influencers engaged in in-depth discussions with De Beers executives, experiencing the brilliant world of natural diamonds. HONG KONG SAR - Media OutReach Newswire – 4 November 2024 ...

GABORONE, Nov 1 (Reuters) - Botswana's new president, Duma Boko, said on Friday he wanted to conclude talks for a new sales pact with global diamonds giant De Beers as soon as possible.

It's been 76 years since De Beers first launched its "Diamonds Are Forever" campaign, and they may still prove to be right. Mike Rivkin and his wife, Linda, are long-time residents of Rancho Mirage.

From left to right - De Beers Group representatives, Chow Tai Fook Group representatives and influencers; Natural diamond workshop on 6th floor of De Beers Group's headquarters office in London; De ...