A classy new watch from Seiko celebrates My Melody's latest birthday, but numbers for the stylish Sanrio timepiece are limited.

Spy x Family joins forces with Sanrio for the cutest collaboration fans have ever seen, releasing adorable, must-have merch!

Check out this Naraka: Bladepoint x Sanrio Characters collaboration trailer for the upcoming Too Cute to Counter crossover event which brings the world of Sanrio to the melee battle royale game.

Fans of all things kawaii are in for a treat as Sanrio and CROCS unveil a collaboration that’s bursting with charm, nostalgia ...

For Japan's Sanrio Company Ltd., the worldwide purveyor of everything Hello Kitty, its steady outpouring of cute-cat merchandise constitutes more than a product line; with more than 20,000 items ...