Five scientists at the University of Berkely used laser technology to selectively activate cells in their retinas, to push the vision beyond its natural limits.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Olo' is not just another shade; it is a color that defies natural existence. To experience it, one must sit in a lab at UC Berkeley, bite down on a bite plate to keep their head steady, and allow a ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only ... The lasers will activate your color vision like nothing in the natural world: A small square of ...