Why it matters: Let’s be honest—this is the perfect ad. Lil Jon may seem like a strange choice as a Cologuard rep, but he’s actually perfectly positioned to appeal to the “Get Low ...
Repositioning to better reach the elusive 45- to 50-year-old segment of potential colon cancer screening patients, Cologuard ads have replaced people singing a version of the Sinatra standard ...
One of the 30-second spots taps into the intensity of hit shows like “Game of Thrones.” It starts with a medieval royal preparing to go to war in the name of colorectal cancer screening, declaring, ...
In a tournament that raises awareness for colon cancer, Joe Durant entered last year's Cologuard Classic just months after he ...
Exact Sciences rose Friday after the Food and Drug Administration approved its next-generation colon cancer detection test, ...
For every birdie made on the 15th hole, the Cologuard Classic by Exact Sciences will donate $1,500 to pay for a cancer ...
That’s why timely screening should be part of your regular health check-upPurdue University’s Center for Healthy Living (CHL), in conjunction with Cologuard® and Exact Sciences, is providing no-cost, ...
Between now and March 7, fans can get a free ticket to Round 2 of the Cologuard Classic via a $5 donation to the Community Food Bank of Southern Arizona.