A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Coca-Cola cut its advertising costs by 35% to just $2.8bn in 2020 ... studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling ...

Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they ... However, even visibility is a persuasive event: For example, seeing a Nike ...

Coca-Cola is doubling down on personalization with the launch of its latest project, ‘Share the Feels.’ The out-of-home visuals transform name pairings into unexpected messages that capture ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a ...