Coca-Cola created the Christmas advertising playbook (from Santa to togetherness ... and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In ...

From ancient mysteries to modern-day enigmas, some secrets continue to baffle humanity. Join us as we explore the most intriguing unsolved mysteries, hidden locations, and closely guarded secrets ...

The rise of consumer culture driven by advertising and corporate branding led to pioneering ... the Guinness toucan, and the Coca-Cola script font. Graphic designers of the time, like Jules Chéret and ...

Social media channels, in particular, offer targeted advertising options, allowing precise customer ... Examining another example, Coca-Cola's brand positioning strategy highlights emotional marketing ...

Gallaudet is excited to announce the launch of a groundbreaking video campaign in collaboration with The Coca-Cola Company on ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Coca-Cola and PepsiCo are both consumer staples companies. Although both Coca-Cola and PepsiCo make beverages, one has a much more diverse business. Coca-Cola appears much more attractive to Wall ...

Coca-Cola's quarterly revenue and profit beat estimates on Tuesday thanks to price hikes and strong demand for its sodas, but ...

Coca-Cola's stable business model offers volume ... retailers from increasing prices was to flood the country with advertising announcing their drink at a nickel. In my view, although this ...