DENVER (KDVR) — One Front Range retailer is preparing to showcase Coach Prime merchandise. “Coach Prime” is in reference to the new head coach for Colorado Buffaloes football, Deion Sanders.

The unreleased Nike Diamond Turf 3 sneakers that will hit retailers this summer. Coach Prime's signature shoe that changed football cleats and training shoes forever. When you are one of the ...

University officials told The Post that 29% of that stemmed from Coach Prime/Buffs “co-branded” merchandise, which comes out to roughly $580,300 over approximately seven months of sales.

Is it the way Coach Prime merchandise initially sold out after each restock in CU gear shops around Colorado? Perhaps it’s all of that and more — it’s even bigger than sales and stats. The Prime ...

Following Colorado's meteoric 2024 season, Deion Sanders Jr. is relaunching the GOAT merchandise line. Coach Prime's son initially introduced the clothing line in 2019, leveraging his father's ...