He claimed that since April 1, ticket sales have been high. Considering how well both of those films have swept at the domestic box office thus far, that isn’t hard to believe.

“Lower ticket prices are anticipated to boost cinema attendance, making movie-going more accessible to a broader audience,” says Yogesh Kapil, National Sales Head, Qube Cinema Network.

AMC Entertainment Holdings Inc., the world’s largest cinema chain, will slash the price of a movie ticket in the US by half on Wednesdays in a bid to draw more people to theaters between weekends.

A national cinema chain will begin offering weekly discounts in July as the summer movie season heats up. AMC Theatres, the largest theatrical exhibitor in the U.S., will begin offering 50% off on ...