Apple published a series videos that were very different from its usual campaigns. Now, the company is at it again.

Jony Ive became renowned for a meticulous design aesthetic that shaped the cultural zeitgeist during a 27-year career at ...

The excitement around Apple’s new iPhone design is palpable. The presumptively-named iPhone 17 Air is expected to launch in September alongside the iPhone 17, 17 Pro and 17 Pro Max. The 17 Air ...

with an eye toward Christmas 2026. “The dream is this does land in theaters, and that it will be the holiday version of F1,” Huyck said, alluding to Apple’s Formula One Brad Pitt-starrer ...

The iPhone 17 series will be unveiled in early September, just like most other iPhone models. Shortly after Apple’s launch event, the new iPhone models will go up for preorder ahead of a release ...

But Mr. Trump’s tariffs have turned April into this year’s iPhone-buying season. Apple makes roughly 80 ... Some parents have even debated buying Christmas gifts eight months early, to stave ...

It also makes the iPhone lineup confusing—it's $170 more than Apple's previous iPhone SE that's no longer available. I have spent much of my time this past week using the iPhone 16e and thinking ...

When I found out that Apple's new iPhone 16e doesn't support MagSafe accessories (despite having wireless charging), it was an unpleasant surprise. I rely on at least three different versions of ...

Apple is about to launch a new product, the company confirmed last week. It’s presumed to be the fourth-generation iPhone SE, Apple’s most affordable phone. But we now know, as of 8 a.m ...

Official sales kick off on February 28. Here's what's new with Apple's latest iPhone. The new iPhone 16E, which is a spiritual successor to the iPhone SE, says goodbye to hallmarks like the Touch ...