The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...

A mascot for a childhood snack brand is riding on an old casino boat down the Mississippi river. The Robert Casino boat has ...

With ad strategies set for Lay's, Tostito and Dorito's, the CPG giant is rolling out the welcome mat with New Orleans-themed experiences.

CEO Ramon Laguarta said the Doritos maker hasn’t seen a “direct impact” from GLP-1 medications despite higher consumer ...

The rodeo event has raised more than $255 million in scholarships for Texas students. Every ticket, turkey leg and funnel cake help fund education.

You know you’ve said it. We all have. “Mmm, that looks so delicious — I want to try some!” That’s because when it comes to ...

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

The Kroger Co. , and PepsiCo Inc today announced their team of chefs took home a Gold Mitt Award for Chef's Choice in the FMI (Food Marketing Institute) Foundation's Stir it Up! culinary event held ...

It’s been 50 years since the iconic campaign debuted, and to celebrate, Pepsi is reviving the challenge by launching ...

During this year's Super Bowl, the age-old Pepsi versus Coke rivalry will be reignited when we see the return of this iconic ...