It immediately brings to mind an incredibly popular commercial from the 1970s of a cute, round-faced toddler shoveling down Life cereal ... in TV history. Millions of people saw Mikey scoop ...
Then in 1972, sales surged when the ad agency of Doyle Dane Bernbach created a commercial for Life Cereal featuring child actor John Gilchrist as Mikey, a boy who hated everything except Life Cereal.
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