A MUCH-loved British manufacturer has unveiled a series of sports cars inspired by their F1 machines of the past – with each ...

An affordable EV with solid-state batteries? MG Motor is launching a new semi-solid-state battery-powered EV next year, ...

Beloved and reviled in equal measure, brand mascots have the power to create strong bonds with audiences, but they’re slowly ...

Branding triumphs or blunders can get the creative industries talking on a routine basis, but rarely do these cases cross ...

In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at ...

Maintaining radio's prominence on the connected car's dashboard was the topic of the WorldDAB Summit 2024 session, “How DAB+ ...

The “four rings” turns to “four letters” in China—a choice that also signals deeper shifts in the global auto market, where ...

But perhaps the boldest step of all is removing a logo completely. Earlier this year, Tesla revealed a bunch of new vehicles, ...

Customers in select cities can now browse, order, and finance a brand new Hyundai vehicle from participating local dealers ...

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

Troubled automaker Stellantis has decided that its Ram brand needs its own executive, so it is bringing back an executive who ...

The era of highlighting the vehicle as being electric by giving it a unique name may be over, according to GlobalData.