The CW is spicing up its look. Timed to Sunday’s airing of the Critics Choice Awards, the Nexstar-run netlet is unveiling an “evolution” in its logo and brand identity. That includes a new ...

That was the impetus for the project when [The CW entertainment president] Brad [Schwartz] hired me.” “We came to the conclusion that the logo needed a makeover, and the ‘The’ is not ...

Popular TV network The CW will soon be under new ownership. According to Deadline, local TV giants Nexstar Media Group will acquire 75% of The CW, becoming the company’s largest shareholder.

Update: At the TCA (Television Critics Association) press tour today, CW president Mark Pedowitz confirmed The Flash is being developed and will first be introduced on Arrow. Said Pedowitz ...

Rick Haskins, marketing chief for the fledgling CW network, does more than talk about reaching prospective viewers one at a time. At a recent CW promotion at a Los Angeles mall, Haskins ...