Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.

As the platform’s future hangs in the balance, beauty executives and experts lay out how to navigate the coming weeks and ...

The TikTok situation highlights the complexity of enforcing regulation compliance on digital platforms supported by companies ...

Timely research by Sociallyin called "The Top Social Media Platforms by Generation: Where to Find Your Target Market Online ...

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...

Discover how Cleveland Clinic's marketing department plans to utilize generative AI in 2025 to enhance the global brand and optimize content creation.

Yumna Jawad is an influencer and business owner. She feels lucky she's diversified her business ahead of the potential TikTok ...

Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.

That means Americans who don't speak Mandarin have to use translating apps to figure out what's going on. But they're doing ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...

The pop star took the stage Tuesday night during ABC’s New Year’s Rockin’ Eve for a performance of her hit “Tik Tok” and 2024’s “Joyride.” Before “Joyride,” Kesha joked ...

President-elect Donald Trump has labeled himself as a master negotiator. As the wildly popular social media platform, TikTok, is set to be banned in the U.S. one day before he is back in the ...