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In the ever-evolving world of digital marketing, one platform has emerged as a powerful tool for local brands—TikTok. With ...

When Lana Mushamel began her independent nail care business 12 years ago, selling glossy gel polish and salon-tier nail care ...

Influencer endorsement has proven to be an immensely effective form of social media marketing on pioneer platforms such as Instagram. This success has translated to TikTok and the new generation ...

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Influencer marketing has become one of the most popular and effective forms of online marketing. With millions of internet users browsing social media platforms for entertainment, inspiration ...

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The brand had professional Santas taste test oatmilk and a fancy dessert as part of a push running on streaming, social, out-of-home and more.

As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.