The piece uses blue “neon” letters (mercury, actually) to spell out the name “bruce” in lowercase cursive, with each character repeated several times as if to convey a person speaking ...

The Chelsea’s neon beacon was restored a few years ago. Now, pieces from the old sign have been divided up, and each five-foot-tall-letter from the word “hotel” will be sold separately ...

and modern ceiling lights. The most eye-catching feature of the space, however, is the blue neon sign that reads: "If you don't like animals get out." While the sign is likely a conversation ...

The neon letters are hard to miss, but some are wondering if the sign fits in with the historic charm of this seasoned slice of the city. From the wooden boardwalks to the Gold Rush-era buildings ...