Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

The banners go up for Memorial Day, the Fourth of July, and Veterans Day. Family members or friends can contact the Carnival Association of Long Beach to purchase a banner, for a one-time fee of $150.

How did Taylor Swift get a banner in the Clippers and Lakers arena? The banner was presented by Kobe Bryant's family to commemorate her 16 sold-out shows at the arena.