Lydia Ko recently announced her new sponsorship deal with Boss Golf, a high profile name in the world of fashion.

I'm not just blowing smoke when I say it's one of my favorite golf apparel brands — it really is ... let me tell you the quality is top-notch (I'm wearing this one as I write this).

The Swedish brand has brought actress Kathryn Newton and contract creator Mia Baker on board to expand its reach.

Lululemon is heightening its focus on the golf world, signing Max Homa as its newest ambassador. The six-time PGA Tour winner ...

Michael Kim, who played in 30 PGA Tour events in 2024, took to X to explain the basics about golf equipment deals.

Topgolf Callaway Brands Corp. (NYSE:MODG – Get Free Report) gapped up prior to trading on Thursday . The stock had previously ...

Golfweek has learned that Rickie Fowler has signed a deal with Ernst & Young to wear its logo on the front right of his chest. Fowler wore the EY patch during the debut of TGL on ESPN last Tuesday and ...

It's been close to a year since Tiger Woods launched a new venture in the form of Sun Day Red, the apparel brand he created ...

If there's one thing I like more than a brand-new pair of shoes, it's saving money on said purchase. After spending years ...

Topgolf Callaway Brands Corp. (NYSE:MODG – Get Free Report) was the recipient of some unusual options trading on Thursday. Investors bought 2,228 call options on the stock. This represents an increase ...