"Sad beige is when your aesthetic is marketed in such a way ... "Influencers have figured out that products pop against a neutral background, and when your whole house is your background ...

A major component to this aesthetic is the presence of neutral tones like beige. (Even the highlighters Kaeli Mae featured in her taxes video are dull colors). The neutral element of this internet ...

But for mom Molly Madfis, beige is all the rage — and it always has been. Her family leans in to a monochromatic aesthetic for everything from the art on their walls to the food they consume.