Discover five easy, natural henna hair masks that deeply condition, reduce hair fall, and restore shine for stronger, ...

Blake Lively celebrates the strong market performance of her hair product, sharing a heartfelt message with her users.

Rice water has long been used for hair growth, boosting strength, and enhancing shine. Experts tell us its benefits and how ...

When a new product piques the interest of beauty editors, you know it's something to pay attention to. Plus, details on the ...

Rice water has long been used for hair growth, boosting strength, and enhancing shine. Experts tell us its benefits and how ...

If you’re looking for a leave-in hair oil that provides long-lasting softness ... oils and dirt from your hair to give you that beautiful, shiny hair. The only downside we found is that the ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

We all know that on the outside, Hollywood brings about shiny images of movie stars, red carpets, fame, wealth, and that ...

Rhode's dreamy Pocket Blush is a unanimous favorite among the entire Who What Wear editorial team. Unlike many cream blushes ...

"I don't plan these things. I just turn on my camera and start speaking, and I don't even know what I'm going to say." ...

The writer Kathryn Schulz on losing her father at the same time as finding her life partner, and how to hold radically different feelings at once.

That phrase could describe the month KATSEYE has been having. Following the release of “Gnarly,” the polarizing first single off their forthcoming EP Beautiful Chaos, KATSEYE has been everywhere: ...