Some kids might start to prefer programmed positivity of their playthings to rough edges of human playmates. Read more at ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

The first AI-infused product is expected to launch by the end of 2025, though it will reportedly be marketed only to users ...

Hey kids! Ready to evoke the rich tapestry of the human experience with your favorite toys by harnessing the power of AI?

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Mattel is working with OpenAI to create AI-powered toys and games, with the first product - likely an AI Barbie - expected ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...