As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

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Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.